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In 2019, a Facebook page offering cheap flights captured widespread attention in Israel. Intrigued by this viral sensation, I reached out to the founders through mutual friends. After a series of meetings, they presented me with an exciting opportunity to create and manage their Instagram page.
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Today, what began as simple social media pages has evolved into a formidable travel-tech company, specializing in real-time price drop alerts for flights. With over one million Israeli followers, more than 800,000 monthly redirects to travel partners, and ranking as the #2 term in the 2022 Google Israel Travel trends, the company is poised for global expansion.
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Over the years, I've grown within the company, advancing from managing their Instagram to becoming the Head of Marketing. My role now encompasses overseeing the website content team, social media managers, PR efforts, video production, SEO, collaborations, campaigns, and more.
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Google's announcement on the growth of the search term 'Secret Flights’
Eager to make a significant impact with the Instagram launch, I organized Israel’s biggest "Scavenger Hunt".
This event was sponsored by major airlines, including Virgin Atlantic, Air Europe, Ethiopian Airlines, and Aegean Airlines. We leveraged our Instagram story to post exclusive hints, drawing hundreds of participants who searched for free flight tickets on the streets.
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Search & Fly in Jerusalem streets!
As a company that achieved significant success without relying on traditional advertising, leveraging virality became a cornerstone of our strategy. Nearly every video on our Instagram Reels consistently surpasses 100K views, amplifying our reach organically.
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To enhance engagement, we integrated various automation tools and focused on producing unique, flight- and airport-centric content. This approach attracted a wide range of industry partners, from airlines to insurance providers, who launched campaigns across our platforms.
My article after “Turkish Airlines” flight to Istanbul
However, I always remind myself that at its core, this is a tech company - and making product marketing is a crucial aspect of our success.
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Fortunately, the product itsel offering real-time notifications for cheap flights, aligns perfectly with my passion for travel, making it both a professional and personal dream come true!
​Launching new updates for our WhatsApp bot product
Despite our creative marketing, I constantly remind myself of our roots as a tech company, with a strong focus on product marketing. Our flagship product, which alerts users to cheap flights, perfectly aligns with my passion for travel, making my job a dream.
Today, "Secret Flights" is a household name in Israel for travel enthusiasts, and we are gearing up for international expansion under our new brand name, "Captain Flights".
I've worked closely with the founders to craft a marketing strategy centered around guerrilla tactics and viral content, aiming to make "Captain Flights" a globally recognized name.
During a travel industry conference