In 2018, I received what can only be described as "An offer you can't refuse.
Reshet Channel 13, a leading Israeli TV network, was launching the first season of "Big Brother" on their channel and offered me the role of Social Media Manager for the show.
For five months, I lived and breathed this show, working 24/7. During the pre-season campaign, I created a confession page on Facebook for people who claimed they "don't watch this show."
During the season, I managed all the content on various platforms and I also was the presenter for the post-show interviews on social media. The results were amazing - the Instagram page grew from 0 to 200K followers and became the #1 page on Israeli TV with more than 27 million impressions in the last week of the season.
The season's second episode recorded a remarkable 26% TV rating, six million online impressions, and 450,000 live views on the app and website.
I continued working with Reshet on
"Big Brother" for two more seasons as a consultant, including the VIP season.
I am proud to share that we convinced the international brand to allow us to provide phones with cameras to the participants every weekend, enabling them to share their experiences directly on our social stories.
Additionally, I created a collaboration with TikTok's European headquarters to launch a trend for one of the season kickoffs.
In 2020, during the initial quarantine period, Reshet appointed me as the Social Media and Digital Manager for the new season of "Survivor VIP." Together, we propelled this season to unprecedented success, making it the most successful show on Channel 13 both on-screen and digitally.
We crafted hundreds of memes, developed new formats for Instagram Live, and introduced innovative filters for stories and stickers for WhatsApp.
Between these shows, I worked for many years at Reshet as a digital consultant for various big formats: "The Amazing Race," "Israel’s Got Talent," and even "BlackSpace," an Israeli drama series that was bought by Netflix for worldwide distribution.
For every show, we created a unique language based on the brand and paid close attention to audience engagement.
Alongside entertainment, I had the opportunity to work extensively with the news division of Channel 13, contributing to high-profile projects like election coverage in Israel and the USA, the national news conference, promotions for channel talents, and more.
