Do you need my CV maybe in PDF?
GUY HAZAK
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Digital Marketing and Social Media Expert with over a decade of experience in both public and private sectors, leading cross-functional teams to drive impactful, data-driven campaigns for global brands. Passionate about leveraging digital platforms to create innovative content and foster community engagement, I consistently deliver results by blending creativity with a strategic approach. I am enthusiastic about technology, diplomacy, travel, sport, and media, which enrich my approach to innovative marketing strategies.
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Fields of Expertise: Marketing Strategy & Development, Social Media Campaign Management, Content Creation, Branding, Data-Driven Marketing.
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Languages: English (Fluent), Hebrew (Native)
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Computer Literacy: Office, WordPress, Adobe Photoshop, Canva, Monday, Google Ads, JMP, Business Manager (Meta), Google Analytics, Microsoft BI
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Education
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MBA (Reichman University, International School)
2022 – 2023
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Accelerated International Master's Program in Business Administration for Outstanding Students.
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Major: Product Management
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GPA: 90/100
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BA in Government, Diplomacy and Strategy (Reichman University)
2019 – 2022
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Majors: (1) Data, Government and Democracy - Excellence program;(2) Diplomacy.
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Internship - Research regarding Terrorism and Digital - Cybercrime Department, Israel State Attorney's Office.
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Member of the debate club.
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UI/UX program.
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GPA: 92/100
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Journalists Course, GLZ Radio (IDF Radio)
Summer 2014​
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Work Experience
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Head of Marketing | Secret Flights (Travel-Tech company)
2021 – Present
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Key Achievement: Gained 1M+ Israeli followers with zero ad spend on social media, generating 800K+ monthly redirects from the website and ranking #2 in Google Israel’s 2022 Travel Trends.
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Leading the marketing department at Israel's top travel-tech company, specializing in flight price alerts. Managing a team of 7 social media managers and content editors, while overseeing community managers, SEO, automation, and graphic design.
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Leading the marketing strategy for global expansion into the US and Ireland.
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Product Marketing | Rookout (Startup Company, Acquired by Dynatrace)
2021
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Key Achievement: Developed and implemented a new marketing strategy for the flagship product, which was adopted by the marketing team.
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Summer internship in the marketing department of a software startup providing observability solutions for DevOps engineers.
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Social Media Manager | Reshet 13 (Leading TV Channel in Israel)
2018-2021
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Key Achievement: Managed social media for 'Survivor' and 'Big Brother' TV programs, leading them to become the #1 TV shows on YouTube, Instagram, and Facebook in Israel.
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Developed and implemented a social media strategy, including creative content creation, for one of Israel's largest television channels
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Community Manager | "The Lounge" (Travelers Community)
2018 – Present
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Key Achievement: Established the #1 Facebook community for frequent travelers in Israel.
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Responsible for collaborations with luxury travel brands, including United Airlines, El Al, Turkish Airlines, and others.
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Digital Marketing Consultant | Peer Levin PR Firm
2017 – 2018
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Key Achievement: Managed Minister Yoav Gallant's social media, ranking him among the top 10 Israeli politicians on Facebook with the second-highest engagement in 2017.
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Worked with a diverse client base, including Israeli ministers, public figures, organizations, and leading commercial entities.
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Developed and implemented comprehensive digital marketing strategies, encompassing content creation, SEO, PPC, and additional online marketing techniques.
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Digital Content Editor | IDF Radio (Israel's premier radio station)
2014 - 2017
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Key Achievement: Winner of the 2016 GLZ Radio Commander Outstanding Soldier Award.
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Volunteered for military service; selected as one of the 5% of candidates accepted into the IDF prestigious journalism course.
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Digital editor and social media manager for IDF-GLZ Radio. Led the development and execution of a new digital strategy, including the establishment of the radio station’s social media accounts.
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Volunteering and Social Activity
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2019-2022: PR and digital marketing advisor for the "Shoval Program," integrating intellectually impaired individuals into academic institutions.
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2021: Participated in the "Influencers for Dialogue" program, fostering collaboration between young adults from Israel and Turkey.
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2018: Internship at the Israel-American Council (IAC) in Boston, consulting on digital content issues.
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2014: Social Impact Certificate of Excellence - Ramat Hasharon Municipality.
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2011-2014: Various guidance positions at the Israeli Scouts.