Marketing & Community Leader
Building brands,
communities, and
real impact
Marketer by trade, a community builder by instinct. Worked in broadcast media, tech startups, and nonprofit organizations - and the throughline has always been the same: make people feel like they belong.
Selected Work
2025 - 2026Role
Israeli-American Council
Senior Manager, Community & Operations - New York
Built the largest pro-Israel community in New York for young professionals
2019 - 2024Role
Secret Flights
Head of Marketing - Tel Aviv
1M+ followers, zero ad spend - #2 Google Israel Travel Trends 2022
2018 - 2021Role
Reshet 13
Social Media Manager - Tel Aviv
#1 TV shows on YouTube, Instagram & Facebook in Israel
2021Internship
Rookout
Product Marketing Intern (acquired by Dynatrace)
Built & delivered new marketing strategy adopted by the team
2017 - 2018Role
Peer Levin PR
Digital Marketing Consultant - Tel Aviv
Ranked Minister Gallant top 10 Israeli politicians on Facebook
2014 - 2017Role
IDF Radio - GLZ & GLGLZ
Digital Content Editor & Social Media Manager
Built the station's social media from zero - became first Social Media Manager
About Me
Beyond the resume
My career in marketing didn't start because of a strategy. It started because I genuinely can't stop consuming media - news, football, music, culture. That obsession is what I bring to everything I build professionally.
I'm a Hapoel Tel Aviv supporter, a live music regular, and someone who's visited over 40 countries and counting. My wife Amit, a McKinsey consultant and Columbia MBA graduate, shares that restlessness. Between us, we rarely stay still for long.
If there's a throughline to all of it - it's that I've always been drawn to the things that make people feel something together. That's what good marketing does too.
Background
Education
2022 - 2023
Reichman University - International School
MBA, Business Administration - Product Track · GPA 90
After years in the public and media sectors, I wanted the frameworks to match the instincts. The accelerated International MBA - conducted entirely in English - covered everything from accounting to tech innovation. I specialized in product management, taking a concept from zero to market-ready.
2019 - 2022
Reichman University
BA, Government, Diplomacy & Strategy · GPA 92
I wanted to understand how the world works - not just from the headlines, but from the inside. I studied Government and Diplomacy, with a specialization in the Data, Government & Democracy excellence track - a program that opened my eyes to the risks and power dynamics behind the world's biggest tech companies. How platforms shape public opinion, how data is weaponized, and what happens when technology moves faster than regulation.
2014 - 2017
IDF Radio Journalists' Course
Military Service - Galei Tzahal (GLZ)
Selected for one of the most competitive programs in the Israeli military - roughly 5% acceptance rate. Two months, six days a week, 5 AM to 8 PM, learning media and news production from Israel's top broadcast journalists. Before university, before any of the work on this site - there was this course.
Resume
Guy Hazak
guy.hazak@gmail.com · +972 52 640 8175 · Tel Aviv, Israel · linkedin.com/in/guyhazak
Professional Summary
Digital Marketing Leader and Community Architect with over a decade of cross-functional experience driving high-ROI organic growth and brand positioning across tech, media, and public sectors. Proven track record in orchestrating large-scale regional operations, building premium community ecosystems from zero ad spend, and managing strategic stakeholder partnerships for international brands.
Professional Experience
Senior Community & Operations Manager2025 - 2026
Israeli-American Council (IAC) · New York, NY
Built the largest pro-Israel community in New York for young professionals · Executive Producer, IAC EDGE Summit · Led tech section at IAC National Summit (5,000+ attendees)
Head of Marketing2021 - 2024
Secret Flights (Travel-Tech) · Tel Aviv & New York
1M+ followers with zero ad spend · 800K+ monthly redirects · #2 Google Israel Travel Trends 2022 · Managed team of 7
Product Marketing Intern2021
Rookout (Startup, acquired by Dynatrace) · Tel Aviv
Developed new marketing strategy for flagship product - adopted by the full marketing team
Social Media Manager2018 - 2021
Reshet 13 (Channel 13) · Tel Aviv
#1 TV shows on YouTube, Instagram & Facebook in Israel · Big Brother Instagram: 0 to 200K followers · Social Media Manager for Survivor VIP - most successful show in Channel 13 history
Digital Marketing Consultant2017 - 2018
Peer Levin PR Firm · Tel Aviv
Minister Gallant: top 10 Israeli politicians on Facebook · #2 engagement nationally in 2017
Digital Content Editor & Social Media Manager2014 - 2017
IDF Radio - GLZ & GLGLZ · Tel Aviv
First Social Media Manager in station history · Winner, 2016 GLZ Commander Outstanding Soldier Award
Education
MBA, Business Administration - Product Management2022 - 2023
Reichman University International School · GPA 3.7 · Accelerated International Program
BA, Government, Diplomacy & Strategy2019 - 2022
Reichman University · GPA 3.6 · Specialization: Data, Government & Democracy (Excellence Program)
Projects & Outside Experience
Community Manager2018 - Present
The Lounge - Travelers Community · Tel Aviv
Built Israel's #1 Facebook community for frequent travelers · Partnerships with United Airlines, El Al, Turkish Airlines
Delegate - "Influencers for Dialogue" Program2021
Friedrich Naumann Foundation for Freedom (FNF Europe)
Selected as one of the Israeli delegates for an EU-sponsored cross-cultural initiative between Turkish and Israeli youth
Marketing Associate2019 - 2022
Shoval Program · Tel Aviv
Helped expand program to Tel Aviv University and Hebrew University of Jerusalem
Skills
Adobe Creative Suite · Canva · Facebook Ads · Google Analytics · Google AdWords · SEO · Social Media Strategy · Community Building · Brand Marketing · Content Creation · Product Marketing · Public Speaking · Monday.com · Wix · WordPress · Excel · PowerPoint · Claude · OpenAI · GPT · Gemini · Hebrew (native) · English (fluent)