Marketing & Community Leader
Building brands,
communities,
and real impact
Marketer by trade, community builder by instinct. I have worked in broadcast media, tech startups, and nonprofit organizations, and the throughline has always been the same: make people feel like they belong.
Selected Work
2025 - 2026Role
Israeli-American Council
Senior Community & Operations Manager - New York
Grew the IAC's community of young Israeli and Jewish-American professionals in New York to thousands
2021 - 2024Role
Secret Flights
Head of Marketing - Tel Aviv, Israel | New York, NY, USA
1M+ followers, zero ad spend - #2 Google Israel Travel Trends 2022
2018 - 2021Role
Reshet 13
Social Media Manager - Tel Aviv
#1 TV shows on YouTube, Instagram & Facebook in Israel
2021Internship
Rookout
Product Marketing Intern - startup later acquired by Dynatrace
Built & delivered new marketing strategy adopted by the team
2017 - 2018Role
Peer Levin PR Firm
Digital Marketing Consultant - Tel Aviv
Ranked Minister Gallant in the top 10 Israeli politicians on Facebook
2014 - 2017Role
IDF Radio - GLZ & GLGLZ
Digital Content Editor & Social Media Manager
Established the station's social media presence from scratch
About Me
Beyond the resume
My career in marketing didn't start because of a strategy. It started because I genuinely can't stop consuming media - news, football, music, culture. That obsession is what I bring to everything I build professionally.
I'm a Hapoel Tel Aviv supporter, a live music regular, and someone who's visited over 40 countries and counting. My wife Amit, a McKinsey consultant and Columbia MBA graduate, shares that restlessness. Between us, we rarely stay still for long.
If there's a throughline to all of it - it's that I've always been drawn to the things that make people feel something together. That's what good marketing does too.
Background
Education
2022 - 2023
Reichman University - International School
MBA, Business Administration - Product Track · GPA 90
After years in the public and media sectors, I wanted the frameworks to match the instincts. The accelerated International MBA - conducted entirely in English - covered everything from accounting to tech innovation. I specialized in product management, taking a concept from zero to market-ready.
2019 - 2022
Reichman University
BA, Government, Diplomacy & Strategy · GPA 92
I wanted to understand how the world works - not just from the headlines, but from the inside. I studied Government and Diplomacy, with a specialization in the Data, Government & Democracy excellence track - a program that opened my eyes to the risks and power dynamics behind the world's biggest tech companies. How platforms shape public opinion, how data is weaponized, and what happens when technology moves faster than regulation.
2014 - 2017
IDF Radio Journalists' Course
Military Service - Galei Tzahal (GLZ)
Selected for one of the most competitive programs in the Israeli military - roughly 5% acceptance rate. Two months, six days a week, 5 AM to 8 PM, learning media and news production from Israel's top broadcast journalists. Before university, before any of the work on this site - there was this course.
Resume
Guy Hazak
guy.hazak@gmail.com · Tel Aviv, Israel · linkedin.com/in/guyhazak · guyhazak.com
Core Strengths
Creative & Content
Editorial strategy, brand storytelling, and creative direction across formats, from concept and brief through directing writers, designers, and video editors to publication.
Social Media & Influencer Marketing
Guerrilla marketing and audience development built on engagement rather than reach, spanning platform strategy, paid creator campaigns, and audiences that distribute the content themselves.
Community & Field Marketing
Community-led growth and field marketing, turning online audiences into communities that show up in person and into commercial value through brand partnerships and sponsorships.
Operations & Production
The operational spine behind marketing, spanning end-to-end event production, budget and vendor management, cross-functional leadership, and AI automation of recurring workflows.
Professional Experience
Senior Community & Operations Manager2025 - 2026
Israeli-American Council (IAC) · New York, NY
Produced the Tech Session at the IAC National Summit in Florida, the organization's flagship annual conference, with 5,000 attendees · Executive Producer of the IAC EDGE Summit, managing a $150K production budget
Head of Marketing2021 - 2024
Secret Flights (Travel-Tech) · Tel Aviv, Israel | New York, NY, USA
1M+ followers with zero ad spend · 800K+ monthly redirects from the website · #2 in Google Israel's 2022 Travel Trends · Managed a team of 7
Social Media Manager2018 - 2021
Reshet 13 (Leading TV Channel in Israel) · Tel Aviv
Grew 'Big Brother' from zero to 250K Instagram followers in four months · Took 'Big Brother' and 'Survivor' to #1 among Israeli TV shows on YouTube, Instagram, and Facebook
Digital Marketing Consultant2017 - 2018
Peer Levin PR Firm · Tel Aviv
Managed Minister Yoav Gallant's social media, ranking him among the top 10 Israeli politicians on Facebook with the second-highest engagement in 2017
Digital Content Editor2014 - 2017
IDF Radio (Israel's premier radio station) · Tel Aviv
Winner of the 2016 GLZ Radio Commander Outstanding Soldier Award · Established the station's social media presence from scratch and led its first digital strategy
Education
MBA, Business Administration2022 - 2023
Reichman University, International School · GPA 90/100 · Major: Product Management
Accelerated International Master's Program in Business Administration for Outstanding Students
Bachelor's, Government, Diplomacy and Strategy2019 - 2022
Reichman University · GPA 92/100 · Majors: Data, Government and Democracy (Excellence Program), and Diplomacy
Product Marketing Internship at Rookout, a software startup later acquired by Dynatrace · Research Internship, Cybercrime Department, Israel State Attorney's Office
Projects & Outside Experience
Co-founder & Community Manager2018 - Present
The Lounge - Travelers Community · Tel Aviv
Established the #1 Facebook community for frequent travelers in Israel, now grown to thousands of active members · Secured collaborations with United Airlines, El Al, and Turkish Airlines
Delegate - "Influencers for Dialogue" Program2021
Friedrich Naumann Foundation for Freedom (FNF Europe)
Selected as one of the Israeli delegates to an EU-sponsored initiative, co-developing digital campaigns for civic discourse between Turkish and Israeli youth
Marketing Associate2019 - 2022
Shoval Program · Tel Aviv
PR and digital marketing advisor for the program, which integrates individuals with intellectual disabilities into academic institutions
Skills
Growth & Marketing: Organic growth strategy, social media strategy, paid influencer and creator campaigns, content strategy, SEO, paid social (Meta Ads, Google Ads), brand positioning, go-to-market, global expansion
Community & Events: Community building at scale, large-scale event production, sponsorship sales, brand partnerships, stakeholder and advisory board management, public speaking
AI & Automation: Internal tools and automated workflows built with Claude Code and Base44, AI-assisted content production (Claude, ChatGPT, Gemini)
Data & Systems: Google Analytics, HubSpot, ActiveTrail, Monday.com, Excel / Google Sheets
Content & Web: Creative direction and briefing, Canva, WordPress, Wix
Languages: Hebrew (native), English (fluent)